The Power of Being a Challenger Brand

16. January 2018 / Don Hoffman / eCommerce

The beginning of the year is the usual time to talk about challenges – especially for retailers. And while I respect the instinct, what I don’t like is the implication that challenges are external burdens a business has to overcome. Faced with tough times, companies are expected to assume a defensive, crouching position. Hold on…

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Mastering Mobile Commerce

15. January 2018 / Chris Kubosch / eCommerce

As eCommerce moves from desktop to smartphone, retailers are struggling to make the transition. Consumers today now expect an engaging shopping experience on every device, from mobile apps to the latest wearable. But online retailers often lack the right tools to repurpose their content for multiple channels and devices. An omni-channel approach is now the…

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How to Build an Iconic DIGITAL FLAGSHIP STORE

12. January 2018 / Sören Stamer / Disruption, eCommerce

It turns out that brands are the big winners of the digital age. And iconic ONLINE FLAGSHIP STORES are a big part of their success. This new type of online store drives digital innovation and future growths for brands. And the good news is you don’t have to replace your commerce platform to do this….

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Managing Rich Media

5. January 2018 / Chris Kubosch / eCommerce

Product images, videos, and interactive media experiences are essential elements in eCommerce to drive sales, but many companies suffer from poor digital asset management (DAM) capabilities. That means a reduced ability to compete in terms of the customer experience, which has become a key differentiator for all brands in online retail.

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