Post by author: Bob Balfe / Bob Balfe joined CoreMedia after a long career as an IBM Distinguished Engineer, where he managed a team of solution architects and developers supporting worldwide pre-sales demonstrations and partner integrations for the Watson Customer Engagement division. His team was known for creating innovative tools to streamline demonstration capabilities of over 20 offerings. Previously, he was a senior developer leading a global team working on IBM’s Lotus and Domino product lines. A devoted blogger and frequent contributor to YouTube, Bob is always up for sharing his perspective on software development, eCommerce, and digital experience.

Bob Balfe

Bob Balfe

Vice President, Solution Architects, Americas

Bob Balfe joined CoreMedia after a long career as an IBM Distinguished Engineer, where he managed a team of solution architects and developers supporting worldwide pre-sales demonstrations and partner integrations for the Watson Customer Engagement division. His team was known for creating innovative tools to streamline demonstration capabilities of over 20 offerings. Previously, he was a senior developer leading a global team working on IBM’s Lotus and Domino product lines. A devoted blogger and frequent contributor to YouTube, Bob is always up for sharing his perspective on software development, eCommerce, and digital experience.


Shoppable Video Made Easy

Ecommerce retailers are embracing video at record speed. And it’s working.  Online retailers who feature video on their sites boost customer browsing time by 340% and increase add-to-cart-conversion by 37%. CoreMedia makes adding shoppable videos easy.

IBM THINK 2019 Must See Session

You want to continue to have a best of breed eCommerce digital strategy. You know your options, but what if you could see your options, live, on stage, at THINK? If you are an IBM Commerce customer and you are at THINK 2019 you can’t miss this session…

Maximizing Your IBM Commerce Investment

You’ve invested heavily in your IBM Commerce platform but it’s past time to update your customer experience. So how do you upgrade your system without breaking the bank or compromising your infrastructure? Bob Balfe walks through various scenarios and explains that there are lots of good options.

Attracted to Greatness

We are excited to welcome Bob Balfe to CoreMedia as Vice President, Solutions Architects for the Americas. Bob comes to us after a long career where he was an IBM Distinguished Engineer heading up the company’s Watson Customer Engagement division. Read his thoughts on why he chose CoreMedia and what the future of eCommerce holds.

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