Post by author: Chris Kubosch / Product Marketing Manager Global at CoreMedia.

As eCommerce moves from desktop to smartphone, retailers are struggling to make the transition. Consumers today now expect an engaging shopping experience on every device, from mobile apps to the latest wearable. But online retailers often lack the right tools to repurpose their content for multiple channels and devices. An omni-channel approach is now the… / Read More

Product images, videos, and interactive media experiences are essential elements in eCommerce to drive sales, but many companies suffer from poor digital asset management (DAM) capabilities. That means a reduced ability to compete in terms of the customer experience, which has become a key differentiator for all brands in online retail.

eCommerce companies need to be nimble to compete, but standard commerce platforms make that challenging. Site structure and user navigation are often based around product catalog and therefore difficult to change. And major updates usually must go through agencies or IT, which is costly and time consuming. The right digital platform empowers business users with… / Read More