Post by author: Chris Kubosch / Product Marketing Manager Global at CoreMedia.

Chris Kubosch

Chris Kubosch

Product Marketing Manager Global at CoreMedia.


Beating the Odds: Our Week at IBM Think

For CoreMedia, March means Vegas. Specifically the two major trade shows that take place there: Shoptalk and IBM Think. For our impressions of Shoptalk, see the post here. For impressions of IBM Think, read on! IBM Think, which took place March 19-22 in the Mandalay Bay Convention Center and MGM Grand Hotel in Las Vegas,… / Read More

Handling Integrations Over Time

Managing the integrations between content management systems and commerce platforms is daunting. Many integrations are custom builds, meaning that updates are a huge technical challenge and a major cost burden.

Incorporating Existing Tools

To address market demand and improve the customer experience, retailers must constantly add new functionality to their stores. But rebuilding a major eCommerce site is no small matter, especially when there is existing infrastructure. Rip-and-replace solutions can be prohibitively expensive and often require extensive downtime — not an option for most online businesses. The right approach for… / Read More

Developing Real-Time Personalization

The holy grail of online engagement is personalization — showing the right products and services to the right person at the right time. Being relevant to a customer is essential for driving more engagement and sales. But retailers, brands, and media companies struggle with the optimal way to create these experiences at scale and in ways that… / Read More

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