Post by author: Doug Heise / Doug Heise leads CoreMedia’s global marketing efforts with special focus on Strategy, Product Marketing and Analyst relationship. Doug Heise started his career at CoreMedia as Global Director of Product Marketing. Before joining the company, he served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform. As an independent consultant, he has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug Heise holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. He is married and father of a son.

Doug Heise

Doug Heise

Vice President Marketing

Doug Heise leads CoreMedia’s global marketing efforts with special focus on Strategy, Product Marketing and Analyst relationship. Doug Heise started his career at CoreMedia as Global Director of Product Marketing. Before joining the company, he served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform. As an independent consultant, he has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug Heise holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. He is married and father of a son.


Recommended Read #6: B2B eCommerce

The following articles shed some light on the ways I which a rapidly maturing B2B eCommerce market will evolve in the coming years as it incorporates more influences from B2C – including the adoption of greater personalization and more content-lead shopping experiences.

5 Tips to Supercharge Your Salesforce Webstore

Salesforce Commerce Cloud is a powerful platform, but it lacks some important functionality that retailers need – specifically, the ability to create compelling, content-rich experiences. That’s where CoreMedia can help.

Recommended Read #5: The End of Privacy?

How will GDPR impact digital privacy? What are tech giants doing to comply? Could Facebook and Google go ad-free? A selection of insightful articles – part of our Recommended Read series.

Recommended Read #4: Voice and Visual

The smartphone was a revolution, but innovators are looking for the next big opportunity – in augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), voice, and smart devices. Our roundup of articles about what these technologies may look like, and what impact they’ll have.

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