Post by author: Doug Heise

Salesforce Commerce Cloud customers have access to one of the most user-friendly and powerful eCommerce solutions on the market. According to Forrester, Salesforce’s suite of tools provides the “best fit for retailers looking for a strong, highly scalable, cloud-based commerce platform.” We agree. But is it enough? Don’t get us wrong: We love Salesforce Commerce… / Read More

Now that the EU’s new digital privacy laws have launched and with the ongoing scandal at Facebook over the Cambridge Analytica revelations, it seems like a great time to get up to speed on the latest news in the world of digital privacy and data protection. In this new environment, companies that provide transparency about data collection up front, as well as easy ways to opt out, will be able differentiate themselves as trustworthy – perhaps even taking market share from competitors who don’t.

Back again with another list of articles from around the web to inform and entertain. This week we are focusing on the topic of next generation user interfaces. What comes after mobile touchscreens?

Before brands and retailers can begin rolling out new online customer experiences across all channels, they need the ability to create, test, and preview them via an experience composition layer, along with the appropriate toolsets, workflows, and collaboration capabilities. In the future, the real competition among DXP players will be who can deliver the best composition and management suite at the most attractive price point.

The ability to separate content from layout – the so-called headless CMS – has become essential as omnichannel delivery options proliferate. CoreMedia believes headless delivery on its own is insufficient. Innovative front-ends favor a headless back-end, but brands often lack sufficient tools to provide a consistent experience across all touchpoints. But don’t take our word for it. There are plenty of people debating the pros and cons of the headless approach.

How Micro-Experiences are Changing the Way Companies Interact with Customers The modern multichannel shopper has high expectations for online interactions. A sale can be won or lost in a split second, and the landscape is constantly changing. Innovative sellers are recognizing that the slow, monolithic architectures of the past are a poor match for the… / Read More

Over the past year, the pace of AI-related innovation has increased significantly. AI-powered “smart assistants” are handling product recommendations in online stores, helping practitioners with repetitive tasks, and autonomously creating personalized experiences. Behind the scenes, AI technologies have become essential in the monitoring of data centers and in the prevention of increasingly sophisticated cyberattacks. Nowhere… / Read More

Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s key advantages: Vegas is March is a much sunnier experience than New York in January. With that in mind, I thought I’d dedicate this blog post to exploring some of the key themes and revelations from CoreMedia’s recent visit to Shoptalk 2018.

It’s not often that the technology research firm, Gartner Inc., produces a brand-new Magic Quadrant report. But to recognize the growing demand for integrated digital experience platforms (DXPs) the firm has just done exactly that. And CoreMedia’s in it.

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