Post by author: Don Hoffman / Don Hoffman is CoreMedia’s wordsmith, main scribbler, scripter, balladeer, occasional ghostwriter, and (reluctant) voiceover talent. In other words, all things content. Don is a native of New Orleans and a graduate of Amherst College with more than 20 years of experience shaping marketing communications strategy for global travel publishers, eCommerce shops, advertising agencies, and embedded software companies. He splits his time between San Francisco and Hamburg (not a bad deal) and is also a musician, songwriter, and opera singer.

Don Hoffman

Don Hoffman

Don Hoffman is CoreMedia’s wordsmith, main scribbler, scripter, balladeer, occasional ghostwriter, and (reluctant) voiceover talent. In other words, all things content. Don is a native of New Orleans and a graduate of Amherst College with more than 20 years of experience shaping marketing communications strategy for global travel publishers, eCommerce shops, advertising agencies, and embedded software companies. He splits his time between San Francisco and Hamburg (not a bad deal) and is also a musician, songwriter, and opera singer.


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Though initially slow to embrace eCommerce, luxury retailers are catching up fast. In fact, some of the most exciting innovation has been happening in this sector. Here are four must-read articles that sum up the latest developments.

Seven Ways AI Will Impact Retail

Widespread AI is finally here. But what does that mean for retailers, and what technologies are mature enough for adoption? We discuss the seven top trends that both brick-and-mortar and eCommerce companies need to know about.

NRF Slam Dunk: Our Winning Formula

Last month we attended the annual retail supershow known as NRF. (Officially it’s the “National Retail Federation’s Big Show” but everyone just uses the acronym.) Held in Manhattan, it is indeed big – with more than 600 exhibitors vying for the attention of some 35,000 attendees.

The Power of Being a Challenger Brand

The beginning of the year is the usual time to talk about challenges – especially for retailers. And while I respect the instinct, what I don’t like is the implication that challenges are external burdens a business has to overcome. Faced with tough times, companies are expected to assume a defensive, crouching position. Hold on… / Read More

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