Mary Laplante (Digital Clarity Group)
Vice President Client Services, Digital Clarity Group
As Vice President of Client Services, Mary manages Digital Clarity Group’s relationships with clients, ensuring that every client experiences the highest levels of satisfaction with Digital Clarity Group’s products and service. She is also the company’s lead marketing executive, developing and directing the firm’s marketing strategies and tactics. Mary has spent her entire career in and around content management in its broadest sense. Her experience includes management and executive positions at several industry-leading specialty research and advisory firms. Most recently, she was vice president and practice leader for custom research and consulting at Outsell, Inc., a firm focused on the markets for monetized content. She was vice president and senior analyst at Gilbane Group, acquired by Outsell in 2010. She established Gilbane’s highly-regarded content globalization and localization practice area and contributed to the company’s XML, web content management, and enterprise search coverage. She was the founding executive director of the organization now known as OASIS and remains passionate about the role of standards in reducing the cost of applying technology solutions to real business problems. Mary is based in Pittsburgh, Pennsylvania. She still loves the thrill of travel even after decades of road warrior wear-and-tear.