Salesforce Connections 2018 made one thing clear: Salesforce is winning, especially with cloud services. But there’s still room for improvement when it comes to content. Some thoughts from our CEO on how CoreMedia can fill the gap.
Post by author: Sören Stamer
There is a fundamental tension that many organizations have to balance: pursuing efficiency on one side and being iconic on the other. This underlying tension has far-reaching consequences for brand executives and for technology strategy. And it shapes the related market for customer experience technology. This post lays out why best-of-breed architectures will always be… / Read More
CoreMedia’s Hackathon on February 22-23 was all about “The Future of Commerce”. Since I’ve been asked about the origin of this theme, I’d like to share it here based on my observations at the NRF Big Show in New York City.
“Waves are toys from God.” – Clay Marzo, professional surfer. One way to think about business strategy is to think about surfing waves. Every iconic brand and every successful hidden champion was able to catch a powerful wave at just the right time. Nike launched its iconic brand by catching the personal fitness wave. Microsoft… / Read More
It turns out that brands are the big winners of the digital age. And iconic ONLINE FLAGSHIP STORES are a big part of their success. This new type of online store drives digital innovation and future growths for brands. And the good news is you don’t have to replace your commerce platform to do this…. / Read More
Google and Facebook are without any doubt two of the greatest entrepreneurial success stories of the digital age. Both companies serve billions of users. They provide various services directly and are critical enablers of countless third party services.