Post by author: Sören Stamer

Learnings from Salesforce Connections 2018

Salesforce Connections 2018 made one thing clear: Salesforce is winning, especially with cloud services. But there’s still room for improvement when it comes to content. Some thoughts from our CEO on how CoreMedia can fill the gap.

The “Insane” Business Case – Tech Talk

Sören Stamer, CEO and co-founder of CoreMedia, takes the stage at the 2018 National Retail Federation Big Show to explain why CFOs of global brands see tremendous value in uniting their brand sites and online stores. Please activate JavaScript to view this video.Video-Link: https://www.youtube.com/watch?v=aXiBQUfM40I&t=26s

How Iconic Brands Excite with Superior Customer Experiences

There is a fundamental tension that many organizations have to balance: pursuing efficiency on one side and being iconic on the other. This underlying tension has far-reaching consequences for brand executives and for technology strategy. And it shapes the related market for customer experience technology. This post lays out why best-of-breed architectures will always be… / Read More

CoreMedia Hackathon “The Future of Commerce” – The Origin of a Theme

CoreMedia’s Hackathon on February 22-23 was all about “The Future of Commerce”. Since I’ve been asked about the origin of this theme, I’d like to share it here based on my observations at the NRF Big Show in New York City.

Thoughts on Strategy: Catching the Wave

“Waves are toys from God.” – Clay Marzo, professional surfer. One way to think about business strategy is to think about surfing waves. Every iconic brand and every successful hidden champion was able to catch a powerful wave at just the right time. Nike launched its iconic brand by catching the personal fitness wave. Microsoft… / Read More

How to Build an Iconic ONLINE FLAGSHIP STORE

It turns out that brands are the big winners of the digital age. And iconic ONLINE FLAGSHIP STORES are a big part of their success. This new type of online store drives digital innovation and future growths for brands. And the good news is you don’t have to replace your commerce platform to do this…. / Read More

What if Google and Facebook got it all wrong?

Google and Facebook are without any doubt two of the greatest entrepreneurial success stories of the digital age. Both companies serve billions of users. They provide various services directly and are critical enablers of countless third party services.

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