Digital transformation has reached the fashion industry. This is due not only to “smart textiles” such as electronically pimped garments, which are increasingly becoming the norm for both business and private clients, but also to the disruptive processes reshaping the industry. The focus is on sustainability, security, and innovation, from eCommerce and retail technology to… / Read More
Post by author: Teresa Stockmeyer
During the last decades of increased technology focus we seem to have forgotten that the term marketing is a derivation of the Latin word mercatus (marketplace) from Ancient Rome. The Roman marketplace, on the other hand, was an enhanced Greek Agora – the village meeting place.