Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
When the pandemic hit, shopping trends shifted dramatically. Many of these trends are here to stay, forcing retailers to stay innovative to win customers.
The term A/B Testing means many things to many people, raising many questions: What is A/B testing really? How do I get started with A/B testing? How can I use this tool properly to reach my goals? Find the answers to these questions and more in this blog.
The benefits of state-of-the-art content and experience management for global brands are priceless. When combined, they boost a brand's competitiveness.
Content has become mission critical, making marketing technology is more important than ever. Find out why the performance, scalability, and reliability of a best-of-breed approach gives brands a competitive edge.
