9 Storytelling Tips That Will Supercharge Your Video Content

Creating video content is an excellent way of engaging customers and standing out from the crowd. But when making videos, they need to do more than just talk about products or follow video marketing trends. They need to tell a story. Doing this can make the difference between creating an engaging video and one that is simply ignored.

When working in eCommerce, it’s vital to grab your audience’s attention any way you can. So, for tips on how to tell a story that will supercharge your video content, read on.

How Storytelling Affects the BrainSource: elearning infographics

1.   Work Off a Narrative Arc

Every story has a beginning, middle, and end. And even though you aren’t producing a 90- minute feature film, it’s worth following this structure to keep your video sharp and interesting. Otherwise, you risk going off on a tangent and even missing the point completely.  

Say you are creating a video called, “What Are the Advantages and Disadvantages of VoIP in eCommerce?”. Using a classic narration strategy like this means you can talk about the product (beginning), discuss where problems lie (tension/middle), and then the benefits (end/solution).

2.   Use It Alongside Other Content

Perhaps you have already created a blog on using the top Amazon inventory software for your independent store. The information already exists, saving you the job of having to research and create something from scratch. All you have to do now is make a video to go along with it.

Creating a video alongside any other content helps bring that work to life. And it also allows you to add in more personality and emotion to give your point real impact.

3.   Optimize Emotional Points

Think about it, films full of emotion are hard to ignore, and really make the viewer think. So, why not add some emotion to your video? And it doesn’t just have to be a sad video. People react just as well to things that make them feel happy, annoyed, and even curious.

Say you are creating a video around integrating content with Searchmetrics. You wouldn’t think there would be a way you could link with emotion. But in fact, you could use a positive script and upbeat music to talk about how happy it makes you when you realize content is doing well.

4.   Always Think About Your Audience

Any great filmmaker will always keep their audience in mind. This is especially true when making eCommerce videos because you need to prove you are thinking of your customers and not just your wallet.

Say you are creating a video around how to carry out scheduled publication at a fashion start-up. After finding out customer interests and issues, you can then create a video that focuses on these points.

5.   Be Natural

There’s nothing more uncomfortable than watching a person acting forced and stiff on camera. Of course, being nervous can’t be helped. But an audience is much more likely to engage with someone talkative and friendly.

Say you are making a film on how to make the most of video conferencing in eCommerce. Practice the script a few times so that you’re confident. Then add some personality and make sure you are upbeat and natural on camera.

What Really Makes a Good Story?Source: Iliyana Stareva

6.   Consider Visuals

You may have the best script, bags of confidence, and a great idea. But without the right visuals, this could all fall flat. When watching videos, people may be viewing them without sound. So, you need to make sure you are catching peoples’ eyes.  

Imagine the head of marketing is talking about alternatives to Slack for an online shoe firm. Using colors, props, and even characters will make people want to click on your vid.

7.   Optimize Sound

Sound can make a huge difference to the way a video is perceived. Therefore, you will need to think about how audio is being used to tell a story. It may be that you want to create a dramatic soundtrack or let simple sound effects speak for themselves.

Say you are creating something on VoIP phones for home or business. You could make the most of a phone ringing or recreate the sound of a busy office. Just remember not to let background sound distract from the main script.

8.   It’s Not a Sales Pitch

People see right through sales pitch videos. Remember, a short movie is about creating something the customer can relate to.

Say you sell homeware and are making a video on conversational commerce. The key to ensuring it’s not all about your firm is to discuss significant subjects. You could tell a story that talks about how your company has helped with customer issues.

9.   Make the Most of Colors

The psychology between colors and association isn’t as complex as it might seem. Certain colors do affect mood and the way people feel about products. For example, yellow represents happiness and summer.

Make the most of this in your videos and use some psychology to help get your point across. Say you are making a video on powerful headless servers. You could make a red background to represent strength and success.

The Power of a Story

Source: Dr. 4 Ward

 However you decide to tell a story, utilizing these tips will help keep your audience hooked. Using a video is a great way to be creative, get your personality across, and keep people engaged.  

About the Author

Victorio is the Associate SEO Director at RingCentral, a global leader in cloud-based communications and collaboration solutions. He has over 13 years of extensive involvement on web and digital operations with diverse experience as web engineer, product manager, and digital marketing strategist.