Personal Digital Shopping Reimagined

Providing an outstanding digital shopping experience has long been the holy grail of retail. But with the persistence of Covid-19, that quest has taken on new urgency. The reimagining of the in-store experience for a mobile-first approach – and, by extension, the rethinking of websites and storefronts –  has forced a tremendous amount of creativity. 

But I think there's a lot more work to do here and there are more options to explore. For example, remote teams are relying on screen sharing more than ever before. And we at CoreMedia see some fascinating innovations that could happen around that in the retail space.

So let me take you on a journey.

Imagine a customer (we'll call him Carl) who's looking for a birthday present for his wife. Something fashion related. He knows the designers she likes and he knows her personal style. But he doesn't love the thought of having to go to the boutique, especially with the pandemic still raging. And shopping online has its drawbacks, too, as it's a solitary affair — no one to provide helpful advice.

But what if there was a third option, akin to a personal digital shopping experience. More than a video chat. Easier than an in-person visit. Better than online shopping. The best of all worlds.

On that front, there's good news. Because by leveraging CoreMedia Content Cloud, this dream can actually become reality. Here's what that looks like.

Via a form on the boutique's website, Carl makes an appointment with a salesperson (we'll call her Carol) for a 30-minute consultation. Scheduling is quick and easy. A few minutes later, he receives a personalized email with a link to a video meeting and some product banners advertising the new collection.

When the video chat begins, Carol greets Carl by name and welcomes him to the virtual boutique with some light conversation, providing something closer to an in-store experience. Then, she shares her screen which displays a full-screen browser page.

Uli Blog 1

While Carl relaxes on a virtual couch, Carol shows him different products from the new collection, leveraging a multi-screen setup that shows images as well as videos. This enables Carl to see how one product looks when combined with other items from the collection. So when Carl spots a red dress he likes, Carol can adjust the screen within seconds to show him more of that look.

Uli Blog 2

The whole experience here is being orchestrated by CoreMedia Content Cloud Studio. Using her knowledge of the products, Carol is able to instantly browse a large content repository of material already available for the online storefront. From her side, this is what she sees.

Uli Blog 3

On the left side, she's able to see all available screens. Studio gives her the ability to either control each screen individually or designate one as primary (with others then displaying content based on logic defined in the backend). When she wants to show something new, she can use the library to find it then drag-and-drop the item to the top of the screen list. If Carl likes it, the item stays; if he doesn’t, she can remove it instantly.

At the end of the session, it's decision time. But Carl isn't quite ready to buy. No problem: Carol offers to send an email containing all the items he liked so he can purchase when it's time. And this is easy to do since those items are already in a list. All Carol has to do is add them to a newsletter template via copy-and-paste.

Uli Blog 4

In the email, she can also add a personalized note and insert more relevant content to help Carl make his decision.

Uli Blog 5

It's a seamless personalized digital experience. And its applications go well beyond retail. Imagine a family designing a new kitchen for their house. Or a mom shopping for back-to-school supplies. Or a backpacker hunting for new camping gear. The possibilities of providing this next-level experience to your customers are infinite.

CoreMedia Content Cloud is excited about this future. And we're here to make it happen. Find out how we can help your business deliver the right content to the right  customer at the right time across all channels – from virtual online stores to in-store kiosks to digital signage and more.

Contact us today for a free demo.

Tags

Post a comment

About the Author

Ulrike Heidler is Director of Sales Engineering Americas for CoreMedia based in the US with more than a decade of consulting experience. A self-professed nerd, she is a dedicated technology enthusiast and a fan of the creative possibilities it offers – particularly around content management. Her specialties include client architecture, agile project management CMS solutions and providing colorful commentary on sporting events ;)