Vice President Marketing Doug Heise leads CoreMedia’s global marketing efforts with special focus on Strategy, Product Marketing and Analyst relationship. Doug Heise started his career at CoreMedia as Global Director of Product Marketing. Before joining the company, he served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform. As an independent consultant, he has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug Heise holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. He is married and father of a son.
Which is better when it comes to integrating your CMS with your eCommerce systems: a dynamic, real-time approach or a static integration? This post busts some common myths and helps you understand your options.
With companies today overwhelmed by so many new channels, apps, and devices, so-called Content-as-a-Service is being pitched as a cure-all. But marketers struggle to control the online experience and deliver unique – even iconic – brand experiences.