Don Hoffman is CoreMedia’s chief wordsmith, brand storyteller, voiceover talent and overall content guru. A native of New Orleans and graduate of Amherst College, he has more than 20 years of experience shaping marcom strategy for global publishers, eCommerce businesses, advertising agencies and enterprise software companies. He is based in San Francisco and is also a songwriter and opera singer.
Whether you call it immersive retail, experiential retail, or even “retailtainment” the trend of brands creating compelling in-store experiences is one that’s here to stay. Here's our roundup of the best articles on this topic.