former Job Title: Depends. Two ideas: Dialogue is better than monologue, monologue is not as good as dialogue. Two opinions: You may be right. Maybe I'm right. Two strategies: It works like this - or in a different way. Two cornerstones: Family and Personality. One goal: Make it work.
During the last decades of increased technology focus we seem to have forgotten that the term marketing is a derivation of the Latin word mercatus (marketplace) from Ancient Rome. The Roman marketplace, on the other hand, was an enhanced Greek Agora - the village meeting place.