Vice President of Cloud Solutions Consumer Goods – Retail – Fashion – Beauty – Luxury at CoreMedia. Specializing in customer experience composition, real-time contextual content delivery, digital transformation and luxury and fashion eCommerce.
Stories about a product or a product collection can help sporting goods brands create long-term connections with customers in a more effective way. Find out how in this second part of my direct-to-consumer blog series.
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.