In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their eCommerce systems at the same time. Due to the complexity of adding just one business-critical platform, let alone two, this means looking for help from external partners to lead and manage the effort. What's the best way to identify the best prospective content and commerce implementation partner?
There is no silver bullet, but there are ways to minimize risk. In Digital Clarity Group’s VOCalis research program, where we conduct in-depth interviews with customers involved in complex digital technology integration projects, we've begun to identify key areas where projects commonly go off the rails, and conversely the necessary foundations of successful projects. Ultimately, the latter tend to be cases where the partner demonstrated a combination of technical and project management expertise coupled with superior customer service.
No two such projects are the same, even if they include virtually the same technology systems and the same implementation partners, due to the vagaries of legacy infrastructure and processes that each company has.
If you are in the process of evaluating potential content and commerce implementation partners, there are several important criteria you’ll need to consider:
Content and commerce integration is a complex challenge for even the most experienced implementation partners. Choosing a partner that understands the challenge, and one that takes the time to understand the uniqueness of your organization’s infrastructure and what you want to be able to do, will be essential to your project’s success.
A version of this post was originally published on the Digital Clarity Group website.