API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearable medallions that serve as a key to a room as well as the form of ID and payment for services on a luxury ship. Most recently, Marriott announced that Alexa will be the butler in select Marriott hotels to elevate customer experience.
With “headless commerce” becoming a go-to commerce application for innovative brands and service providers, there are a few benefits that are often overlooked:
ElasticPath will be an exhibition partner at the CoreMedia DMEXCO 2018 booth.
Learn more how to create iconic shopping experiences with API-First Commerce at https://www.coremedia.com/de/events/dmexco-2018