IBM WebSphere Commerce Made Easy

Slim margins, high transaction costs, growing competition – these are just some of the challenges facing the eCommerce industry today. The one true way to differentiate your brand? Create instantly memorable shopping experiences. Or as CoreMedia’s CEO says, to “be iconic.”

In this landscape, IBM WebSphere customers face additional uncertainty - due to IBM’s decision to divest WebSphere Commerce to HCL. At CoreMedia, we believe HCL will be good stewards of this powerful platform. Nevertheless, we want to help IBM customers identify what they can do right now to advance their eCommerce businesses.

One thing you can do? Empower your marketers and merchandisers to push iconic experiences in minutes - at the same time you allow your engineering resources to focus on your highest value projects.

In this video, I demonstrate how easily your team can manage eCommerce and Content in a single studio – the CoreMedia Content Cloud. Your marketing and merchandising teams can create shoppable images, localize content to dozens of countries, and even create shoppable videos - all without the help of a developer.

Let me know what you think. Or, if you'd like to learn more, hit me up for a demo and free consultation.


About the Author

former Vice President, Solution Architects, Americas Bob Balfe joined CoreMedia after a long career as an IBM Distinguished Engineer, where he managed a team of solution architects and developers supporting worldwide pre-sales demonstrations and partner integrations for the Watson Customer Engagement division. His team was known for creating innovative tools to streamline demonstration capabilities of over 20 offerings. Previously, he was a senior developer leading a global team working on IBM’s Lotus and Domino product lines. A devoted blogger and frequent contributor to YouTube, Bob is always up for sharing his perspective on software development, eCommerce, and digital experience.