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Playing to Win with Direct-to-Consumer Marketing Strategies

Uwe Fricke
November 17, 2021
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
eCommerceBrandsNikeDigital Experiencesretail

Consumer Shopping Trends Inspired by the Pandemic

Rita Das
November 15, 2021
When the pandemic hit, shopping trends shifted dramatically. Many of these trends are here to stay, forcing retailers to stay innovative to win customers.
eCommercepandemiccovid-19customer experience
graph showing conversion rate increase 20%

Achieving Measurable Business Results for Your Brand

Sören Stamer
October 18, 2021
The benefits of state-of-the-art content and experience management for global brands are priceless. When combined, they boost a brand's competitiveness.
Omni-Channelbusiness modelcustomer experiencebrandingdigital experience

Why Your Brand Needs Best-of-Breed Marketing Technology

Sören Stamer
October 11, 2021
Content has become mission critical, making marketing technology is more important than ever. Find out why the performance, scalability, and reliability of a best-of-breed approach gives brands a competitive edge.
eCommerceretail techbrandBest-of-Breedcustomer experience

What Do Iconic Experiences Require?

Sören Stamer
October 4, 2021
Content is more important than ever. To keep customers engaged, brands will need to create inspirational product experiences at the touch of a button.
eCommercebrandiconiccustomer experienceContent Management

Internationalization in eCommerce

Georgios Tsouknidis
September 27, 2021
As communication grows, so does business activity and omni-channel content. In both B2C and B2B, eCommerce is an increasingly important pillar of economic success, and its internationalization is a guarantee of long-term competitiveness.
eCommercecontent mattersmultilanguageContent Managementdigital experience
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