How Micro-Experiences are Changing the Way Companies Interact with Customers
The modern multichannel shopper has high expectations for online interactions. A sale can be won or lost in a split second, and the landscape is constantly changing. Innovative sellers are recognizing that the slow, monolithic architectures of the past are a poor match for the swiftly evolving world of online commerce.
Being able to roll out new “micro-experiences” – services that enhance the customer experience, increase engagement, and differentiate the brand – are increasingly important as is the ability to do so in an agile manner. Companies are putting a premium on an ability to scale up, innovate, and release on demand.
Our friends at SAP have given some thought to this. Brian Wasson, director of global marketing & communications at SAP, wrote an interesting article on this topic last year.
In addition, the cloud-based commerce platform commercetools teamed up with O'Reilly Media to create an eBook on this topic. It's a longer read and a little technical so save it for the weekend – and bring along your IT buddy.
Vice President Marketing Doug Heise leads CoreMedia’s global marketing efforts with special focus on Strategy, Product Marketing and Analyst relationship. Doug Heise started his career at CoreMedia as Global Director of Product Marketing. Before joining the company, he served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform. As an independent consultant, he has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug Heise holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland. He is married and father of a son.