Salesforce recently released its new Page Designer tool to address a longstanding need for a basic, visual editor- and page-builder app to complement its Commerce Cloud solution. It’s designed to be an easy-to-use, casual editing tool that empowers business teams. And it supports the creation of content elements and pages with branding in a fast and visual way, much like a simple web content management system (CMS).
A lot of people have been asking us what we think of Page Designer and how we believe it fits into our overall vision of brand orchestration integrated with Commerce Cloud and Customer Cloud CRM.
The answer is simple: We think it's great. The point of this post is to explain why.
Page Designer meets a range of critical usability and efficiency requirements for marketers and merchandisers. It helps customers get their Salesforce Web stores up and running quickly.
Page Designer was announces last year at Salesforce Dreamforce. And last month it had its official debut (although still in beta for now). The company describes it as a:
B2C Commerce beta feature that allows merchants to easily create engaging storefront pages using a visual editor in Business Manager.
Once the page has been assembled, it can be previewed for desktop or mobile websites, then scheduled for publication. It’s also possible to assign rules to pages or components so they're only shown to certain pre-defined customer segments.
General availability of Page Designer is scheduled for mid-August 2019.
So why do we like Page Designer so much? Doesn’t its functionality overlap with a CMS?
No. In fact, we believe Page Designer paves the way for an even tighter and more seamless integration between Salesforce Commerce Cloud and enterprise-level CMS and Digital Experience platforms (DXP) – such as CoreMedia Content Cloud.
The reason is that DXPs on one hand and Page Designer on the other were designed to solve separate but complementary challenges.
It also makes it easier for them to use advanced experience orchestration and composition tools, allowing the creation of custom, dynamic commerce-driven experiences across multiple channels and devices. By linking Page Designer to an advanced CMS like CoreMedia Content Cloud, brand managers and omnichannel marketers can create dynamic, personalized experiences that blend content and commerce elements from multiple sources – such as a Web store, a third-party CRM, or other systems. And they can publish them instantly to multiple online channels.
Page Designer’s open architecture, APIs, and ease-of-use allow for an even tighter integration between our two platforms and provides an ideal launching pad for more complex content management use cases and brand management scenarios.
We believe that a successful Commerce Cloud customer can and should use both of these tools to manage and personalize their online presence.
So, Page Designer is the perfect tool to get your Web Store up and running quickly and painlessly.
Its simple visual interface and drag-and-drop editing capabilities make it ideal for both casual users and more advanced online editors.
But its true power emerges when it's integrated with an enterprise CMS or DXP.
Marketers, merchandisers, and other business users can easily augment their online stores with content elements, media assets, micro experiences, blog posts, and personalized experiences that are stored in their content management repository. This helps to ensure company-wide brand consistency.
All they need to do is select the pre-configured external CMS widget and place it in any region on the page. Then it's easy to link this widget to a re-usable, omnichannel content item previously created using the more sophisticated editorial tools in the third-party CMS.
This content item can be previewed instantly as part of the Web store. When a visitor comes to the page, the dynamically imported content element is instantly loaded and displayed seamlessly alongside the native Commerce Cloud content. And it can even be personalized.
In summary, CoreMedia believes Page Designer is a great tool for designing and launching your Web store, but the real benefit comes as easy integration tool into your CMS and DXP. This gives you the power of an enterprise-wide omnichannel implementation.
When combined with CoreMedia’s incremental approach you can quickly augment an existing online store immediately. Yet it provides a simple migration path to more complex brand orchestration use cases and customized workflows. Imagine true headless delivery, new in-store experiences, or even iconic online flagships stores that seamlessly blend brand experiences and transactional capabilities across any touchpoint.
And if you're heading to Salesforce Connections be sure to come see our VP Solution Architects Bob Balfe and the rest of our team for a live demo and some free consulting on how CoreMedia Content Cloud can help you achieve your goals. We hope to see you. We're also hosting an evening reception together with our partner Astound.