Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
The following articles shed some light on the ways in which a rapidly maturing B2B eCommerce market will evolve in the coming years as it incorporates more influences from B2C.
But how do you measure the impact of a blended content and commerce experience on a B2B site? Looking at eCommerce site user behavior can give an important insight.
