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Posts about b2b

Playing to Win with Direct-to-Consumer Marketing Strategies

Uwe Fricke
November 17, 2021
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
eCommerceBrandsNikeDigital Experiencesretail

CoreMedia Customers on the Front Lines

Doug Heise
April 21, 2020
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
eCommerceDisruptionBrandsretailCulture

Recommended Read #6: B2B eCommerce

Doug Heise
June 28, 2018
The following articles shed some light on the ways in which a rapidly maturing B2B eCommerce market will evolve in the coming years as it incorporates more influences from B2C.
eCommerceinnovationtransactionsmanufacturingb2b

The Case for Content and Commerce in B2B

Jochen Toppe
February 13, 2018
But how do you measure the impact of a blended content and commerce experience on a B2B site? Looking at eCommerce site user behavior can give an important insight.
eCommerceb2b

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