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Posts about B2C

Playing to Win with Direct-to-Consumer Marketing Strategies

Uwe Fricke
November 17, 2021
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
eCommerceBrandsNikeDigital Experiencesretail

Breaking the Chains of Personalization

Ulrike Heidler
August 23, 2021
Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.
eCommerceB2Cuser experiencedigital experiencePersonalization

CoreMedia Customers on the Front Lines

Doug Heise
April 21, 2020
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
eCommerceDisruptionBrandsretailCulture

Recommended Read #9: Conversational Commerce

Doug Heise
October 9, 2018
We look at how chatbots and A.I. are being put to the test in one of the world’s most competitive and rapidly changing industries - retail eCommerce.
eCommerceDisruptionchatbotsAIretail

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