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Posts about branding

The Role of Product-Aligned Storytelling in DTC Marketing

Uwe Fricke
February 11, 2022
Stories about a product or a product collection can help sporting goods brands create long-term connections with customers in a more effective way. Find out how in this second part of my direct-to-consumer blog series.
business modelDigital ExperiencesContent Managementbranding
bar showing the year 2022 loading

Flux and Flow - Thoughts on 2022 for Marketers

Gretchen Nemechek
December 8, 2021
2022 means a lot more change for marketers creating digital experiences for their customers. Marketers need to embrace flux and focus on connection.
Omni-Channelbusiness modelcustomer experiencebrandingdigital experience
graph showing conversion rate increase 20%

Achieving Measurable Business Results for Your Brand

Sören Stamer
October 18, 2021
The benefits of state-of-the-art content and experience management for global brands are priceless. When combined, they boost a brand's competitiveness.
Omni-Channelbusiness modelcustomer experiencebrandingdigital experience

Brand Orchestration is the Key to Digital Growth

Doug Heise
November 5, 2019
Is your company ready for the latest technology wave that is transforming global brand marketing?
eCommerceDisruptioncommerceBrandsCRM

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