Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
