Stories about a product or a product collection can help sporting goods brands create long-term connections with customers in a more effective way. Find out how in this second part of my direct-to-consumer blog series.
The term A/B Testing means many things to many people, raising many questions: What is A/B testing really? How do I get started with A/B testing? How can I use this tool properly to reach my goals? Find the answers to these questions and more in this blog.
As communication grows, so does business activity and omni-channel content. In both B2C and B2B, eCommerce is an increasingly important pillar of economic success, and its internationalization is a guarantee of long-term competitiveness.
What is Automated Tag-Driven Experience Management and what is it good for? In a nutshell, it’s about the power of tagging and enabling smart customer experiences. In this blog we will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.