Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.
Once you have identified a fitting concept for your global site structure - congratulations! But it’s not the only thing you will need. Your Content Management System should also help your team with the daily task of managing a multi-language site.
As many brands have discovered, going global isn’t that simple. In this post, we talk about two different kinds of workflows for localized sites: Synchronization within the same language and localization with or without additional content adjustments.
The pandemic has turned business on its head. So what does it mean now that every event is virtual? Rita Das explains the implications for customer experience.
