One of the world’s most important tech brands, SAP, is in the midst of transforming its image from “backend workhorse” to “next generation customer experience innovator.” And it’s making progress. But can it fully shed its legacy reputation?
Great content is at the core of every compelling online experience. But how do you preview experiences before go-live? We examine Digital Clarity Group's new report on digital experience platforms (DXPs).
Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s strengths: Las Vegas in March is a sunnier experience than New York in January.