The term A/B Testing means many things to many people, raising many questions: What is A/B testing really? How do I get started with A/B testing? How can I use this tool properly to reach my goals? Find the answers to these questions and more in this blog.
Content has become mission critical, making marketing technology is more important than ever. Find out why the performance, scalability, and reliability of a best-of-breed approach gives brands a competitive edge.
As communication grows, so does business activity and omni-channel content. In both B2C and B2B, eCommerce is an increasingly important pillar of economic success, and its internationalization is a guarantee of long-term competitiveness.