Stories about a product or a product collection can help sporting goods brands create long-term connections with customers in a more effective way. Find out how in this second part of my direct-to-consumer blog series.
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
What is Automated Tag-Driven Experience Management and what is it good for? In a nutshell, it’s about the power of tagging and enabling smart customer experiences. In this blog we will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.
With an annual turnover of over 2,288 million euros (2019), HanseMerkur has more than 145 years of experience in private health insurance and is also one of Germany's largest travel insurers. Learn how they updated its technology platform with help from CoreMedia and Monday Consulting
Salesforce Connections 2018 made one thing clear: Salesforce is winning, especially with cloud services. But there's still room for improvement when it comes to content. Some thoughts from our CEO on how CoreMedia fills the gap.
