With companies today overwhelmed by so many new channels, apps, and devices, so-called Content-as-a-Service is being pitched as a cure-all. But marketers struggle to control the online experience and deliver unique – even iconic – brand experiences.
Whether you call it immersive retail, experiential retail, or even “retailtainment” the trend of brands creating compelling in-store experiences is one that’s here to stay. Here's our roundup of the best articles on this topic.
One of the world’s most important tech brands, SAP, is in the midst of transforming its image from “backend workhorse” to “next generation customer experience innovator.” And it’s making progress. But can it fully shed its legacy reputation?
The third post in the series "Introducing CoreMedia Content Cloud" analyzes the strategic business benefits of sophisticated content and experience management for brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.