Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
When the pandemic hit, shopping trends shifted dramatically. Many of these trends are here to stay, forcing retailers to stay innovative to win customers.
Content has become mission critical, making marketing technology is more important than ever. Find out why the performance, scalability, and reliability of a best-of-breed approach gives brands a competitive edge.
As communication grows, so does business activity and omni-channel content. In both B2C and B2B, eCommerce is an increasingly important pillar of economic success, and its internationalization is a guarantee of long-term competitiveness.
Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
