Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
What is Automated Tag-Driven Experience Management and what is it good for? In a nutshell, it’s about the power of tagging and enabling smart customer experiences. In this blog we will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.
Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.
While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.
A strong content strategy is essential for any successful eCommerce store. Content quality is a major factor when it comes to Google’s ranking algorithm, so without it there’s little chance your potential customers will ever find you. Our guide will help you develop a strong content strategy and build a foundation for your online sales.
