While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.
A strong content strategy is essential for any successful eCommerce store. Content quality is a major factor when it comes to Google’s ranking algorithm, so without it there’s little chance your potential customers will ever find you. Our guide will help you develop a strong content strategy and build a foundation for your online sales.
Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.
Once you have identified a fitting concept for your global site structure - congratulations! But it’s not the only thing you will need. Your Content Management System should also help your team with the daily task of managing a multi-language site.
As many brands have discovered, going global isn’t that simple. In this post, we talk about two different kinds of workflows for localized sites: Synchronization within the same language and localization with or without additional content adjustments.
