As communication grows, so does business activity and omni-channel content. In both B2C and B2B, eCommerce is an increasingly important pillar of economic success, and its internationalization is a guarantee of long-term competitiveness.
Once you have identified a fitting concept for your global site structure - congratulations! But it’s not the only thing you will need. Your Content Management System should also help your team with the daily task of managing a multi-language site.
Many brands have discovered that going global isn’t a simple process. In this post, we examine two different approaches for localized sites: Synchronization within the same language and localization with or without additional content adjustments.