Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.
The pandemic has turned business on its head. So what does it mean now that every event is virtual? Rita Das explains the implications for customer experience.
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
If you’ve been to NRF, you know the conference packs the Javits Center to the gills with technology companies hawking their wares to the world’s retailers. But the environment also provides an opportunity to identify trends that will define the retail landscape – and the eCommerce industry – for years to come.
