The pandemic has turned business on its head. So what does it mean now that every event is virtual? Rita Das explains the implications for customer experience.
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
Today, the abundance of new technology has fundamentally changed shopping. And not just the buying experience but customer expectations, too.
The WCM market is just the latest of several major technology waves we've seen over the last few decades. We are now on the verge of another major wave: global, omnichannel brand orchestration.
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