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Posts about retail

Playing to Win with Direct-to-Consumer Marketing Strategies

Uwe Fricke
November 17, 2021
Brands that can adapt to the new realities of direct-to-consumer (DTC) selling will reap significant rewards and ensure a future-proof brand experience.
eCommerceBrandsNikeDigital Experiencesretail
young people looking at laptops and phones

How Luxury Brands Can Connect with Their Next Generation of Shoppers

Mimi Moore
July 22, 2021
While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.
eCommercebrandretailuser experience

Navigating the New World of Virtual Customer Experiences

Rita Das
August 13, 2020
The pandemic has turned business on its head. So what does it mean now that every event is virtual? Rita Das explains the implications for customer experience.
eCommerceDisruptioninnovationpandemiccovid-19

CoreMedia Customers on the Front Lines

Doug Heise
April 21, 2020
The global COVID-19 pandemic has radically transformed the global business landscape. But some companies see this moment as a chance to step up and serve their employees, customers and citizens better than ever.
eCommerceDisruptionBrandsretailCulture

Retail’s Radical Evolution

Rita Das
March 11, 2020
Today, the abundance of new technology has fundamentally changed shopping. And not just the buying experience but customer expectations, too.
eCommerceaugmented realityretailcustomer experiencephygital

The Next Wave of Change in Retail

Florian Fischetti
February 2, 2019
If you’ve been to NRF, you know the conference packs the Javits Center to the gills with technology companies hawking their wares to the world’s retailers. But the environment also provides an opportunity to identify trends that will define the retail landscape – and the eCommerce industry – for years to come.
eCommerceretail techbrandheadless commerceheadless CMS
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