Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s strengths: Las Vegas in March is a sunnier experience than New York in January.
