When talking about omnichannel delivery, sometimes people are in fact thinking of multichannel. But what‘s the difference and which one do you really need? Martin Schlueter explains.
With companies today overwhelmed by so many new channels, apps, and devices, so-called Content-as-a-Service is being pitched as a cure-all. But marketers struggle to control the online experience and deliver unique – even iconic – brand experiences.
Keeping a corporate website up to date is hard work, so wouldn't it be wonderful if some tasks could be automated? Advances in the field of A.I. have made great progress. Christian Weber discusses three current options.
