With companies today overwhelmed by so many new channels, apps, and devices, so-called Content-as-a-Service is being pitched as a cure-all. But marketers struggle to control the online experience and deliver unique – even iconic – brand experiences.
Keeping a corporate website up to date is hard work, so wouldn't it be wonderful if some tasks could be automated? Advances in the field of A.I. have made great progress. Christian Weber discusses three current options.