Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
The world as we once knew it is still changing and it seems like every couple months there is a “new normal”. How can brands keep up with this new state of constant change?
Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.
While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.
For marketers, it’s all about creating effective content. But how to know what works? The answer is A/B/n testing, a new feature now available right in CoreMedia Studio.
