Without doubt, your most valuable asset is your corporate brand. Today, a brand is more than an image or reputation, it’s a sum of all interactions that occur around the world. When your brand is such a critical factor to your success, how do you protect, build and expand it to achieve the business results you want?
While luxury sales are increasing, sustaining this growth depends on attracting and retaining a new generation. Here we examine why younger customers are key to the future of luxury brands and what techniques will grab – and keep – their attention.