Post by category: Disruption

Salesforce Connections 2018 ended yesterday. Here are my thoughts and observations as a partner and speaker: Salesforce is winning — or they are really good at creating the collective experience of winning.

Now that the EU’s new digital privacy laws have launched and with the ongoing scandal at Facebook over the Cambridge Analytica revelations, it seems like a great time to get up to speed on the latest news in the world of digital privacy and data protection. In this new environment, companies that provide transparency about data collection up front, as well as easy ways to opt out, will be able differentiate themselves as trustworthy – perhaps even taking market share from competitors who don’t.

Back again with another list of articles from around the web to inform and entertain. This week we are focusing on the topic of next generation user interfaces. What comes after mobile touchscreens?

The ability to separate content from layout – the so-called headless CMS – has become essential as omnichannel delivery options proliferate. CoreMedia believes headless delivery on its own is insufficient. Innovative front-ends favor a headless back-end, but brands often lack sufficient tools to provide a consistent experience across all touchpoints. But don’t take our word for it. There are plenty of people debating the pros and cons of the headless approach.

We’re almost at the mid-point of 2018. That may seem an odd time look at industry trends. But we live in business times of rapid technology change and the constant ratcheting up of expectations on the part of customers, prospects, employees, and other stakeholders. Leaders and practitioners need pulse points on customer experience more than once a year to guide their assessments of work-in-progress and make course corrections if necessary.What major trends in customer experience management are shaping current and future investments and initiatives for the rest of this year and into next?

Over the past year, the pace of AI-related innovation has increased significantly. AI-powered “smart assistants” are handling product recommendations in online stores, helping practitioners with repetitive tasks, and autonomously creating personalized experiences. Behind the scenes, AI technologies have become essential in the monitoring of data centers and in the prevention of increasingly sophisticated cyberattacks. Nowhere… / Read More

Sören Stamer, CEO and co-founder of CoreMedia, takes the stage at the 2018 National Retail Federation Big Show to explain why CFOs of global brands see tremendous value in uniting their brand sites and online stores. Please activate JavaScript to view this video.Video-Link: https://www.youtube.com/watch?v=aXiBQUfM40I&t=26s

“Waves are toys from God.” – Clay Marzo, professional surfer. One way to think about business strategy is to think about surfing waves. Every iconic brand and every successful hidden champion was able to catch a powerful wave at just the right time. Nike launched its iconic brand by catching the personal fitness wave. Microsoft… / Read More

It turns out that brands are the big winners of the digital age. And iconic ONLINE FLAGSHIP STORES are a big part of their success. This new type of online store drives digital innovation and future growths for brands. And the good news is you don’t have to replace your commerce platform to do this…. / Read More

Google and Facebook are without any doubt two of the greatest entrepreneurial success stories of the digital age. Both companies serve billions of users. They provide various services directly and are critical enablers of countless third party services. Both companies have unimaginable technical and financial capabilities. They are the winners of our era. The caught… / Read More

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