Post by category:Disruption

My Thoughts on the IBM/HCL Deal

What are the implications for eCommerce of the deal between HCL Technologies and IBM? Some thoughts from our North American VP of Sales.

Going Beyond Analyst Expectations

We’re excited to be included in this year’s Forrester Wave report on Web CMS: It’s a first for CoreMedia Content Cloud, and that’s reason to celebrate. But we believe that CoreMedia became the market leader for luxury e-commerce platforms some time ago. Here are two crucial capabilities many analysts don’t pay enough attention to.

The term “Marketing“ derives from “Market“.
Not from selling.

During the last decades of increased technology focus we seem to have forgotten that the term marketing is a derivation of the Latin word mercatus (marketplace) from Ancient Rome. The Roman marketplace, on the other hand, was an enhanced Greek Agora – the village meeting place.

Solving the CaaS Dilemma

Global brands and eCommerce companies today are finding themselves overwhelmed by the explosion of new channels, apps, and devices. So-called “headless” approaches to content management – sometimes referred to as Content-as-a-Service (CaaS) – are increasingly being pitched as a cure-all. But as more companies pursue this approach, its limitations are becoming apparent. Developers may be… / Read More

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