Post by category: eCommerce

Over the past year, the pace of AI-related innovation has increased significantly. AI-powered “smart assistants” are handling product recommendations in online stores, helping practitioners with repetitive tasks, and autonomously creating personalized experiences. Behind the scenes, AI technologies have become essential in the monitoring of data centers and in the prevention of increasingly sophisticated cyberattacks. Nowhere… / Read More

The DIY challenge Switching from one software platform to another is an “adventure” for any company. But it’s a particularly challenging one for enterprise companies. It reminds me of those flipping houses shows where people invest in a rundown property with the goal of reselling it at a higher price. Often in the middle of… / Read More

For CoreMedia, March means Vegas. Specifically the two major trade shows that take place there: Shoptalk and IBM Think. For our impressions of Shoptalk, see the post here. For impressions of IBM Think, read on! IBM Think, which took place March 19-22 in the Mandalay Bay Convention Center and MGM Grand Hotel in Las Vegas,… / Read More

Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s key advantages: Vegas is March is a much sunnier experience than New York in January. With that in mind, I thought I’d dedicate this blog post to exploring some of the key themes and revelations from CoreMedia’s recent visit to Shoptalk 2018.

Sören Stamer, CEO and co-founder of CoreMedia, takes the stage at the 2018 National Retail Federation Big Show to explain why CFOs of global brands see tremendous value in uniting their brand sites and online stores.

Migrating to WebSphere Commerce V9 The latest version of WebSphere Commerce has been long anticipated. A lot of major architectural changes bring the platform into a new era, but also include a lot of challenges for those updating. How do I update most effectively? How can I better insulate myself from architecture changes in WebSphere… / Read More

There is a fundamental tension that many organizations have to balance: pursuing efficiency on one side and being iconic on the other. This underlying tension has far-reaching consequences for brand executives and for technology strategy. And it shapes the related market for customer experience technology. This post lays out why best-of-breed architectures will always be… / Read More

In their quest to improve the experiences they deliver to their customers and under pressure to move more business online, companies are increasingly looking at upgrading or replacing their existing web content management systems (WCMs) and their eCommerce systems at the same time. What’s the best way to identify the best prospective content and commerce implementation partner?

Managing the integrations between content management systems and commerce platforms is daunting. Many integrations are custom builds, meaning that updates are a huge technical challenge and a major cost burden. And even then, there’s no guarantee that one-o integrations will remain robust and secure as the major platforms evolve. Pre-built productized integrations are the key… / Read More

But how do you measure the impact of a blended content and commerce experience on a B2B site? Looking at eCommerce site user behavior can give an important insight.