eCommerce may be global, but shoppers expect brands to provide a localized experience — a site in their own language, the option of paying with local currency, or text and images tailored to regional preferences. But coordinating this effort at scale is complicated, particularly when there are multiple teams or different CMS platforms involved.
With a centralized system, teams can manage assets efficiently from a single UI and can compare regional site content at a glance. Robust scheduling tools allow for the localization and publishing of content across multiple regions at different times. And built-in workflows allow streamlined global collaboration for translation and approval processes.
CoreMedia provides a platform that enables global brands to quickly customize content for a wide range of commerce scenarios. Sophisticated collaboration and publishing tools mean an efficient work ow across the content lifecycle — from translation and revision through approval, delivery, and optimization. And deep integrations with every major commerce system mean regional promotions can be launched quickly.
This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at firstname.lastname@example.org or visit our website at www.coremedia.com.