Chris Kubosch

Coordinating Global Publishing

January 22, 2018 / Chris Kubosch / eCommerce

eCommerce may be global, but shoppers expect brands to provide a localized experience — a site in their own language, the option of paying with local currency, or text and images tailored to regional preferences. But coordinating this effort at scale is complicated, particularly when there are multiple teams or different CMS platforms involved.

With a centralized system, teams can manage assets efficiently from a single UI and can compare regional site content at a glance. Robust scheduling tools allow for the localization and publishing of content across multiple regions at different times. And built-in workflows allow streamlined global collaboration for translation and approval processes.

CoreMedia provides a platform that enables global brands to quickly customize content for a wide range of commerce scenarios. Sophisticated collaboration and publishing tools mean an efficient work ow across the content lifecycle — from translation and revision through approval, delivery, and optimization. And deep integrations with every major commerce system mean regional promotions can be launched quickly.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

Truly Omnichannel

When talking about omnichannel delivery, sometimes people are in fact thinking of multichannel. But what‘s the difference and which one do you really need? Martin Schlueter explains.

Read More

CoreMedia Labs Extensions

Introducing a simplified way of building extensions into your CoreMedia system from other sources: Just use our OOTB integrations and features to enhance your CMS without having to store or maintain the source code. All the configuration for CoreMedia Labs extensions is done via the settings in Studio, which means there’s no need to alter...

Read More

The Next Wave of Change in Retail

If you’ve been to NRF, you know the conference packs the Javits Center to the gills with technology companies hawking their wares to the world’s retailers. But the environment also provides an opportunity to identify trends that will define the retail landscape – and the eCommerce industry – for years to come.

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.