It’s not often that the technology research firm, Gartner Inc., produces a brand-new Magic Quadrant report. But to recognize the growing demand for integrated digital experience platforms (DXPs) the firm has just done exactly that. And CoreMedia’s in it.
Earlier this month, the technology research firm, Gartner Inc., published the latest addition to their influential series of market research reports, the January 2018 Gartner Magic Quadrant for Digital Experiences Platforms (DXP)
In our opinion, there couldn’t be a better time for Gartner to focus its attention on this increasingly important topic.
Gartner defines a DXP as “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints”.
It’s a brave new world and the previously siloed tools of the past (including stand-alone WCM, eCommerce, and data management systems) are no longer sufficient to handle the tasks of today.
According the report’s authors (Jim Murphy, Gene Phifer, Gavin Tay, and Mike Lowndes), “creating, managing and optimizing digital experiences requires platforms that combine and rationalize horizontal portal capabilities, WCM, and an array of complementary integration, analytics, social, search, and other functions. But a DXP must be more than the sum of its parts.”
As noted in the report, one of the key trends in the DXP market, is that “demand for engaging and productive digital experiences will increase end-user spending on DXPs at a compound annual rate of 14% over the period 2016 to 2021, to reach $18.4 billion in 2021.”
This is the first year that Gartner has published a report on this segment and we are super excited that they have recognized us as one of the vendors evaluated in this first-ever digital experience platform report.
We’re proud to have been positioned as a Visionary for the past 8 consecutive years in Gartner’s July 2017 Magic Quadrant for Web Content Management (WCM), and we believe this new report sheds light on an even more important market segment. We’re honored to be included.
When we first established the foundations of the CoreMedia Content Experience Platform over twenty years ago, we were looking to solve a very specific problem: how media companies and other online publishers could manage content in a modular way so that it could be used as the building blocks for any kind of digital experience on any digital channel. Since then we’ve continued to refine and expand our capabilities to meet new customer challenges and new market requirements – including global manufacturers, government agencies & NGOs, financial services & insurance companies, publishers & broadcasters, and brands & retailers.
What all of these different market segments and business models have in common is this: a burning need for an easy to use, quick to deploy, natively omnichannel hub for managing, assembling, and delivering digital content. And this is exactly what CoreMedia aims to deliver.
We enable the global market leader in luxury online retail, YOOX Net-A-Porter (YNAP), to build outstanding customer experiences. B2C fashion brands like Calvin Klein, Tommy Hilfiger, and an Luxottica all updated their digital shopping experiences with CoreMedia. As did Boots and the German Pharmacy chain, dm drugstores, both of whom chose CoreMedia for their online stores and in-store kiosks. And numerous Fortune 500 companies including Graybar and Emerson have adapted the same technology to massively improve their eCommerce experience.
We are proud to be part of Gartner’s groundbreaking report and we hope that it will encourage greater awareness of this important market segment.
Gartner subscribers can access the report directly from Gartner’s website here.
If you want more information about how CoreMedia can help with your digital experience project, please fill out the form below.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Source: Gartner, “Magic Quadrant for Digital Experience Platforms,” Jim Murphy, Gene Phifer, Gavin Tay, Mike Lowndes, 17 January 2018.