Developing Real-Time Personalization
1. February 2018 / Chris Kubosch / eCommerce
The holy grail of online engagement is personalization — showing the right products and services to the right person at the right time. Being relevant to a customer is essential for driving more engagement and sales. But retailers, brands, and media companies struggle with the optimal way to create these experiences at scale and in ways that users appreciate.
Personalization in eCommerce is about balance: not enough and the experience is generic; too much and it’s creepy. The key is to use multiple data sources – user profiles, purchase history, social activity, clickstream data – then continuously optimize. This allows marketers to show the right products or branded content to every user every time.
CoreMedia works closely with clients to define business rules around personalization, then develops solutions that can be implemented quickly. Deep integrations with every major commerce platform means fast access to multiple data sources, and easy-to-use publishing tools allow for the quick creation and preview of various buyer scenarios.
This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at email@example.com or visit our website at www.coremedia.com.