Chris Kubosch

Incorporating Existing Tools

8. February 2018 / Chris Kubosch / eCommerce

To address market demand and improve the customer experience, retailers must constantly add new functionality to their stores. But rebuilding a major eCommerce site is no small matter, especially when there is existing infrastructure. Rip-and-replace solutions can be prohibitively expensive and often require extensive downtime — not an option for most online businesses.

The right approach for most companies is “grow as you go,” where new features and functionality are added incrementally, on an as-needed basis. This allows retailers to continue operating with minimal disruption and evolve content capabilities in an organic way. This flexible approach to development keeps costs manageable throughout the process.

CoreMedia employs an agile approach to CMS implementation, with skilled solution architects able to provide detailed project mapping every step of the way. Deliverables are clearly defined along with set timeframes and predictable costs. And CoreMedia’s preconfigured templates allow customers to get started with new content projects right away.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

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