Chris Kubosch

Managing Rich Media

January 5, 2018 / Chris Kubosch / eCommerce

Product images, videos, and interactive media experiences are essential elements in eCommerce to drive sales, but many companies suffer from poor digital asset management (DAM) capabilities. That means a reduced ability to compete in terms of the customer experience, which has become a key differentiator for all brands in online retail.

An advanced DAM platform provides powerful advantages: Product-related assets can be integrated with rich media easily, pre-built media-based experiences can be deployed quickly, and new visual elements and social features can be incorporated immediately. And the right DAM enables smaller brands to compete against large online players more effectively.

With CoreMedia, business users have a host of sophisticated media tools at their disposal, including the ability to edit images, create image maps and galleries, integrate videos, and manage large libraries containing content templates and styles. Teams can associate assets with specific products to create pages with interactive image maps, [shoppable videos], and more.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

CoreMedia debuts in brand-new Gartner DXP Magic Quadrant

It’s not often that the technology research firm, Gartner Inc., produces a brand-new Magic Quadrant report. But to recognize the growing demand for integrated digital experience platforms (DXPs) the firm has just done exactly that. And CoreMedia’s in it.

Read More

IBM Watson Commerce V9 and Beyond

Migrating to WebSphere Commerce V9 The latest version of WebSphere Commerce has been long anticipated. A lot of major architectural changes bring the platform into a new era, but also include a lot of challenges for those updating. How do I update most effectively? How can I better insulate myself from architecture changes in WebSphere...

Read More

Introducing CoreMedia Content Cloud. Part III: Strategic Business Value for Brands

The third post in the series "Introducing CoreMedia Content Cloud" analyzes the strategic business benefits of sophisticated content and experience management for brands. Because when combined, these have a major impact on a brand’s ability to compete effectively.

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.