Chris Kubosch

Managing Rich Media

5. January 2018 / Chris Kubosch / eCommerce

Product images, videos, and interactive media experiences are essential elements in eCommerce to drive sales, but many companies suffer from poor digital asset management (DAM) capabilities. That means a reduced ability to compete in terms of the customer experience, which has become a key differentiator for all brands in online retail.

An advanced DAM platform provides powerful advantages: Product-related assets can be integrated with rich media easily, pre-built media-based experiences can be deployed quickly, and new visual elements and social features can be incorporated immediately. And the right DAM enables smaller brands to compete against large online players more effectively.

With CoreMedia, business users have a host of sophisticated media tools at their disposal, including the ability to edit images, create image maps and galleries, integrate videos, and manage large libraries containing content templates and styles. Teams can associate assets with specific products to create pages with interactive image maps, [shoppable videos], and more.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

The Case for Content and Commerce in B2B

But how do you measure the impact of a blended content and commerce experience on a B2B site? Looking at eCommerce site user behavior can give an important insight.

Read More

A Closer Look at Analyst Reports

The 2018 Gartner Magic Quadrant for Web Content Management is hot off the presses. We share some thoughts about how to interpret these high-level reports, because sometimes the most important information about a vendor that's mentioned can be the most difficult to find.

Read More

Shoptalk 2018: From Retail Apocalypse to Retail Renaissance

Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s key advantages: Vegas is March is a much sunnier experience than New York in January. With that in mind, I thought I’d dedicate this blog post to exploring some of the key themes and revelations from CoreMedia’s recent visit to Shoptalk 2018.

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.