Managing Rich Media
5. January 2018 / Chris Kubosch / eCommerce
Product images, videos, and interactive media experiences are essential elements in eCommerce to drive sales, but many companies suffer from poor digital asset management (DAM) capabilities. That means a reduced ability to compete in terms of the customer experience, which has become a key differentiator for all brands in online retail.
An advanced DAM platform provides powerful advantages: Product-related assets can be integrated with rich media easily, pre-built media-based experiences can be deployed quickly, and new visual elements and social features can be incorporated immediately. And the right DAM enables smaller brands to compete against large online players more effectively.
With CoreMedia, business users have a host of sophisticated media tools at their disposal, including the ability to edit images, create image maps and galleries, integrate videos, and manage large libraries containing content templates and styles. Teams can associate assets with specific products to create pages with interactive image maps, [shoppable videos], and more.
This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at firstname.lastname@example.org or visit our website at www.coremedia.com.