Chris Kubosch

Mastering Mobile Commerce

15. January 2018 / Chris Kubosch / eCommerce

As eCommerce moves from desktop to smartphone, retailers are struggling to make the transition. Consumers today now expect an engaging shopping experience on every device, from mobile apps to the latest wearable. But online retailers often lack the right tools to repurpose their content for multiple channels and devices.

An omni-channel approach is now the only viable approach to commerce. A digital platform that keeps assets separate from layouts allows content to be dynamically reused across different channels, meaning more opportunities for sales and a higher likelihood of conversion. Responsive and adaptive templates ensure content looks great and performs well on any device.

CoreMedia makes it easy for retailers to adopt a mobile-first strategy. An organised, intuitive UI allows easy access to all content, templates, and bookmarks. Dynamic real-time preview capabilities ensure users can instantly view and adjust layouts for multiple channels at the same time. And streamlined workflow and collaboration tools keep all teams in sync.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

A Closer Look at Analyst Reports

The 2018 Gartner Magic Quadrant for Web Content Management is hot off the presses. We share some thoughts about how to interpret these high-level reports, because sometimes the most important information about a vendor that's mentioned can be the most difficult to find.

Read More

Web Typography and Atomic Design

How do you efficiently implement good typography in a complex Sketch project? I propose an approach that’s worked for us. It is based on symbols and not only ensures identical styles but also enforces correct margins and line heights for copy text and headings throughout the project.

Read More

Beating the Odds: Our Week at IBM Think

For CoreMedia, March means Vegas. Specifically the two major trade shows that take place there: Shoptalk and IBM Think. For our impressions of Shoptalk, see the post here. For impressions of IBM Think, read on! IBM Think, which took place March 19-22 in the Mandalay Bay Convention Center and MGM Grand Hotel in Las Vegas,...

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.