Chris Kubosch

Mastering Mobile Commerce

January 15, 2018 / Chris Kubosch / eCommerce

As eCommerce moves from desktop to smartphone, retailers are struggling to make the transition. Consumers today now expect an engaging shopping experience on every device, from mobile apps to the latest wearable. But online retailers often lack the right tools to repurpose their content for multiple channels and devices.

An omni-channel approach is now the only viable approach to commerce. A digital platform that keeps assets separate from layouts allows content to be dynamically reused across different channels, meaning more opportunities for sales and a higher likelihood of conversion. Responsive and adaptive templates ensure content looks great and performs well on any device.

CoreMedia makes it easy for retailers to adopt a mobile-first strategy. An organised, intuitive UI allows easy access to all content, templates, and bookmarks. Dynamic real-time preview capabilities ensure users can instantly view and adjust layouts for multiple channels at the same time. And streamlined workflow and collaboration tools keep all teams in sync.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

Handling Integrations Over Time

Managing the integrations between content management systems and commerce platforms is daunting. Many integrations are custom builds, meaning that updates are a huge technical challenge and a major cost burden.

Read More

Why Content Creators Need Better Tools

The growing need for great content puts more pressure on marketers and merchandisers to deliver – everywhere and all the time. Do your content creators have the right tools in place? Iain Devine examines the issue.

Read More

Developing Real-Time Personalization

The holy grail of online engagement is personalization — showing the right products and services to the right person at the right time. Being relevant to a customer is essential for driving more engagement and sales. But retailers, brands, and media companies struggle with the optimal way to create these experiences at scale and in ways that...

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.