As eCommerce moves from desktop to smartphone, retailers are struggling to make the transition. Consumers today now expect an engaging shopping experience on every device, from mobile apps to the latest wearable. But online retailers often lack the right tools to repurpose their content for multiple channels and devices.
An omni-channel approach is now the only viable approach to commerce. A digital platform that keeps assets separate from layouts allows content to be dynamically reused across different channels, meaning more opportunities for sales and a higher likelihood of conversion. Responsive and adaptive templates ensure content looks great and performs well on any device.
CoreMedia makes it easy for retailers to adopt a mobile-first strategy. An organised, intuitive UI allows easy access to all content, templates, and bookmarks. Dynamic real-time preview capabilities ensure users can instantly view and adjust layouts for multiple channels at the same time. And streamlined workflow and collaboration tools keep all teams in sync.
This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free at www.coremedia.com/en/landingpages/7-challenges. Is your company facing a content challenge? CoreMedia can help. Contact us at firstname.lastname@example.org or visit our website at www.coremedia.com.