Recommended Read #2: Small is the New Big

1. May 2018 / Doug Heise / eCommerce, UX

How Micro-Experiences are Changing the Way Companies Interact with Customers

The modern multichannel shopper has high expectations for online interactions. A sale can be won or lost in a split second, and the landscape is constantly changing. Innovative sellers are recognizing that the slow, monolithic architectures of the past are a poor match for the swiftly evolving world of online commerce.

Being able to roll out new “micro-experiences” – services that enhance the customer experience, increase engagement, and differentiate the brand – are increasingly important as is the ability to do so in an agile manner. Companies are putting a premium on an ability to scale up, innovate, and release on demand.

Our friends at SAP have given some thought to this. Brian Wasson, director of global marketing & communications at SAP, wrote an interesting article on this topic last year.

You can read the article here: Microservices Will Help Your Business Survive the Digital Transformation

In addition, the cloud-based commerce platform commercetools teamed up with O’Reilly Media to create an eBook on this topic. It’s a longer read and a little technical so save it for the weekend – and bring along your IT buddy.

Here’s the link: Microservices for Modern Commerce


More posts

Incorporating Existing Tools

To address market demand and improve the customer experience, retailers must constantly add new functionality to their stores. But rebuilding a major eCommerce site is no small matter, especially when there is existing infrastructure. Rip-and-replace solutions can be prohibitively expensive and often require extensive downtime — not an option for most online businesses. The right approach for...

Read More

Shoptalk 2018: From Retail Apocalypse to Retail Renaissance

Few retail conferences can rival the influence of the two leading players – the stalwart NRF, and the hip upstart, Shoptalk. Both shows have their strengths – but it’s hard to argue with one of Shoptalk’s key advantages: Vegas is March is a much sunnier experience than New York in January. With that in mind, I thought I’d dedicate this blog post to exploring some of the key themes and revelations from CoreMedia’s recent visit to Shoptalk 2018.

Read More

Regaining Creative Control

eCommerce companies need to be nimble to compete, but standard commerce platforms make that challenging. Site structure and user navigation are often based around product catalog and therefore difficult to change. And major updates usually must go through agencies or IT, which is costly and time consuming. The right digital platform empowers business users with...

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.