Chris Kubosch

Regaining Creative Control

December 14, 2017 / Chris Kubosch / eCommerce

eCommerce companies need to be nimble to compete, but standard commerce platforms make that challenging. Site structure and user navigation are often based around product catalog and therefore difficult to change. And major updates usually must go through agencies or IT, which is costly and time consuming.

The right digital platform empowers business users with total access to all content assets through a single, intuitive authoring. With no need to rely on IT, marketers can enjoy more creative flexibility and iterate faster – deploying site updates more quickly, launching more dynamic campaigns, and increasing visual engagement across all channels.

Using CoreMedia, clients have reduced their time-to-web by 75% tweet this quote

Using CoreMedia, clients have reduced their time-to-web by 75 % with build times for new content pages down to two hours or less. As well, marketing teams reported a substantial increase in the production of new content, resulting in improved SEO for the brand and deeper customer engagement.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free from our website. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.


Product Marketing Manager Global at CoreMedia.

More posts

Recommended Read #5: The End of Privacy?

How will GDPR impact digital privacy? What are tech giants doing to comply? Could Facebook and Google go ad-free? A selection of insightful articles – part of our Recommended Read series.

Read More

My Thoughts on the IBM/HCL Deal

What are the implications for eCommerce of the deal between HCL Technologies and IBM? Some thoughts from our North American VP of Sales.

Read More

Sketch and Principle: UX Prototyping at Scale

The CoreMedia UX team has been busy working on a new vision for our UI. We wanted to explore new interaction concepts and interface design using an example story that leads through the major parts of our product. However, our product is huge so the story became quite long. We ended up with a Sketch...

Read More

Post a comment

SIGN UP

Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.