Regaining Creative Control

14. December 2017 / Chris Kubosch / eCommerce, TechTalk, UX

eCommerce companies need to be nimble to compete, but standard commerce platforms make that challenging. Site structure and user navigation are often based around product catalog and therefore difficult to change. And major updates usually must go through agencies or IT, which is costly and time consuming.

The right digital platform empowers business users with total access to all content assets through a single, intuitive authoring. With no need to rely on IT, marketers can enjoy more creative flexibility and iterate faster – deploying site updates more quickly, launching more dynamic campaigns, and increasing visual engagement across all channels.

Using CoreMedia, clients have reduced their time-to-web by 75 % with build times for new content pages down to two hours or less. As well, marketing teams reported a substantial increase in the production of new content, resulting in improved SEO for the brand and deeper customer engagement.

This article is an excerpt from our eBook of 7 Content Challenges for eCommerce that you can download for free from our website. Is your company facing a content challenge? CoreMedia can help. Contact us at info@coremedia.com or visit our website at www.coremedia.com.

Post a comment