Bob Balfe

Shoppable Video Made Easy

March 8, 2019 / Bob Balfe / eCommerce

Nothing brings online shoppers closer to an in-person experience than video. As a result, Ecommerce retailers are embracing video at record speed – with terrific results.  Online retailers who feature video on their sites boost customer browsing time by 340% and increase add-to-cart-conversion by 37%.
So how can your brand get started with Shoppable Video?  You might find a vendor who specializes in Shoppable Video or you could have your development team spend months building something.  Both of those options require significant labor and/or investment.
However, if you’re a CoreMedia customer, your marketers and merchandisers can use CoreMedia Studio to create Shoppable videos in minutes.
In this video I show how simple it is not only to create a shoppable video, but also show how the easy it is to use localization in the overlay text on video.
Please activate JavaScript to view this video.
Video-Link: https://www.youtube.com/watch?v=8OCp44BENHE

Bob Balfe

Bob Balfe

Vice President, Solution Architects, Americas

Bob Balfe joined CoreMedia after a long career as an IBM Distinguished Engineer, where he managed a team of solution architects and developers supporting worldwide pre-sales demonstrations and partner integrations for the Watson Customer Engagement division. His team was known for creating innovative tools to streamline demonstration capabilities of over 20 offerings. Previously, he was a senior developer leading a global team working on IBM’s Lotus and Domino product lines. A devoted blogger and frequent contributor to YouTube, Bob is always up for sharing his perspective on software development, eCommerce, and digital experience.

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