Bob Balfe

Shoppable Video Made Easy

March 8, 2019 / Bob Balfe / eCommerce

Nothing brings online shoppers closer to an in-person experience than video. As a result, Ecommerce retailers are embracing video at record speed – with terrific results.  Online retailers who feature video on their sites boost customer browsing time by 340% and increase add-to-cart-conversion by 37%.
So how can your brand get started with Shoppable Video?  You might find a vendor who specializes in Shoppable Video or you could have your development team spend months building something.  Both of those options require significant labor and/or investment.
However, if you’re a CoreMedia customer, your marketers and merchandisers can use CoreMedia Studio to create Shoppable videos in minutes.
In this video I show how simple it is not only to create a shoppable video, but also show how the easy it is to use localization in the overlay text on video.
Please activate JavaScript to view this video.

Bob Balfe

Bob Balfe

Vice President, Solution Architects, Americas

Bob Balfe joined CoreMedia after a long career as an IBM Distinguished Engineer, where he managed a team of solution architects and developers supporting worldwide pre-sales demonstrations and partner integrations for the Watson Customer Engagement division. His team was known for creating innovative tools to streamline demonstration capabilities of over 20 offerings. Previously, he was a senior developer leading a global team working on IBM’s Lotus and Domino product lines. A devoted blogger and frequent contributor to YouTube, Bob is always up for sharing his perspective on software development, eCommerce, and digital experience.

More posts

Beating the Odds: Our Week at IBM Think

For CoreMedia, March means Vegas. Specifically the two major trade shows that take place there: Shoptalk and IBM Think. For our impressions of Shoptalk, see the post here. For impressions of IBM Think, read on! IBM Think, which took place March 19-22 in the Mandalay Bay Convention Center and MGM Grand Hotel in Las Vegas,...

Read More

Thoughts on Strategy: Catching the Wave

“Waves are toys from God.” – Clay Marzo, professional surfer. One way to think about business strategy is to think about surfing waves. Every iconic brand and every successful hidden champion was able to catch a powerful wave at just the right time. Nike launched its iconic brand by catching the personal fitness wave. Microsoft...

Read More

Truly Omnichannel

When talking about omnichannel delivery, sometimes people are in fact thinking of multichannel. But what‘s the difference and which one do you really need? Martin Schlueter explains.

Read More

Post a comment


Add your name and email address to sign up for our CoreMedia Blog and Industry Newsletter and we will keep you posted about upcoming events, product enhancements and news about CoreMedia.

We promise to keep your data safe and you can opt out at any time.